Fast growing Insider in global market received $ 2.2 million investment
Turkey in the last period, the most notable initiatives , one insider , received $ 2.2 million investment. 212, Wamda Capital and Dogan Group’s Leading Gypsies joined together with GBA, which is an investor of Insider, which is an investor in the series. Investing Insider’s opening into new markets will be supported.
Insider, founded by Serhat Soyuerel, Hande Locksmith, Mehmet Sinan Toktay, Arda Köterin and Okan Yedibela in Istanbul about four years ago, was selected as Endeavor initiatives in 2014. The average annual growth rate since the establishment of the fast-growing Insider from the first day is 200 percent. The initiative has offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur, Jakarta and Milan.
Optimizing conversion rates, Insider enables advanced segmentation and auto-optimization of brands with predictive marketing technologies that help create usable data. Defined as a multi-channel customer experience creation platform, Insider’s working principle is as follows: With the help of machine learning algorithms, a visitor’s tendency to buy a product within the next 7 days is calculated. Based on the behavior of each visitor on the site in the past 30 days, a new buying tendency score is obtained for each day.
According to the results, users can target a segment of visitors with a high purchasing tendency and create personalization campaigns using web push notification, personal messages, product recommendations and more. Insider CEO and co-founder Hande Locksmith says customers have increased their conversion rates by up to 17 kata compared to the average conversion rate, thanks to pre-built segments created based on the buying trend score. Insider’s auto-optimization comes in with the next channel-setting algorithm, which he would prefer to create to create real-time personalization campaigns, and automatically takes action to allow passive users to interact again.
Hande Cilinger for Insider, which plans to use the new investment to support its global expansion, sets three important goals: “To invest in prospective marketing, advanced segmentation and auto-optimization technologies, strengthen our presence in new and potential high markets, including MENA, Eastern Europe and APAC regions and to include the best talent in these regions to support our unique engineering power. ” The initiative, which anticipates the growth of the monster at the end of 2016, plans to strengthen its presence in Europe and open up new markets for the coming year. Insider’s radar also includes major and emerging markets such as Japan, South Korea and China.
Insider’s next priority for the upcoming period is mobile. Locksmith, “Mobile traffic accounts for 60-70% of the site traffic in emerging markets where we are performing growth. As Insider, our primary goal in these markets is to enable companies to leverage mobile web and mobile application customizations to discover transformational potentials and help them achieve customer loyalty with a growth they can not anticipate.